What is Email Marketing?
Email marketing, at it’s core, is pretty straight forward. It’s the use of email messages sent to a list of subscribers to advertise or promote brands, products, offers, events, or pretty much anything you want. Now that “core” definition of email marketing may be simple, but email marketing has come a long way in recent years and there’s actually quite a bit more to it than that, today.

Why You Need Email Marketing
The need for email marketing is one of those things you just can’t argue with because the numbers are just too clear and astounding to ignore.
The average return on investment (ROI) for email marketing these days is $38 for every $1 spent.87% of online marketers are using video content.
80% of business professionals report growth in customer acquisition and retention resulting from email marketing.

Not even social media comes close. Leads are twice as likely to opt-in to your email list than they are to engage with your business on Facebook. And if you thought social media and search engines were the key to growing your business, think again. Email conversion rates are higher than both search and social combined!

Want to Learn More?
To learn how to leverage Email Marketing in Your Business, Grab our full Viking Email Marketing Guide and start implementing our blueprint and videos today!

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