Course Curriculum

• Welcome to Learning Social Media Marketing with Stories!
• Course introduction and overview
• How is the course structured? How to use it?
• Which social media platform to use and learn first? How to get started?
• How to figure out what to learn next in social media marketing
• Know about the law of averaging principle in human psychology.
• Facebook is amazing for building healthy long term relationships online.
• YouTube is incredible for organic search traffic that provides leads and sales.
• Twitter can be your website’s number one traffic source.
• LinkedIn can get you found for a better job and connect you with new clients.
• Pinterest is where your fashion and home improvement products can take off!
• Instagram is unmatched for sharing photos and getting an audience fast
• Facebook
• Most activity on Facebook occurs in the newsfeed and in messages.
• Your Facebook timeline is a place where you build trust and relationships.
• If you are not sure what you are doing yet, stick to a personal profile.
• Facebook pages, groups, and your profile
• When is it worth it to make a Facebook page How different is my new page from my first page
• Making a Facebook page branded with my name is my long term solution.
• Changing your profile picture on Facebook is the easiest way to get likes
• What type of status will get the most clicks, likes, comments, and shares
• How to get someone to accept your friend request on Facebook
• I just wanted to promote myself on Facebook and here is what followed
• Facebook messaging strategy that landed me my biggest client and hundreds of others
• Where to get help from Facebook when you have problems
• What strategy I am using for Facebook posts and my page today.
• Overview of what I am doing now with my Facebook ads
• How to quickly make effective Facebook ad campaigns
• YouTube
• YouTube is awesome for organic search traffic
• Welcome to YouTube! Here are the two places people spend time with you on YouTube
• Introduction to the creator studio and the one thing you need to do to be successful on YouTube
• Uploading new YouTube videos and looking at your analytics is how success is built
• Your community on YouTube is where you turn your work into gold
• Your YouTube channel features explained including how to get a subscribe button
• Thinking global first on YouTube is your path to local domination
• Easy ways to make viral YouTube videos based on my experience with 20 videos.
• How I made my first viral video on YouTube with Google hangouts on air
• Making a viral YouTube video with the YouTube editor
• How to make a YouTube video without even filming using someone else’s video.
• Making viral video game YouTube videos with elgato game capture HD.
• Make a viral YouTube video easy! High demand topic with low competition!
• How did I get 100,000+ YouTube views on a video in 2 weeks?
• Hiring freelancers to produce videos on in demand subjects.
• Summary of how I make viral videos on YouTube.
• Twitter
• What is Twitter best for? Website traffic and social proof
• Welcome to Twitter! Learn the basics right here
• What type of tweet gets the best engagement What does Google do
• How to make a picture tweet that fills the newsfeed
• How did I get so many followers on Twitter
• How to search for the right people to follow and your ideal followers on Twitter
• How following people on Twitter earns me so many followers
• Unfollowing people not following you back is the key to building your followers
• Auto posting new YouTube videos uploaded to Twitter
• Autoposting with HootSuite is how you reach all your Twitter followers
• How to combine Facebook and Twitter to get boosted organic reach with CoPromote
• Linkedin
• What is most important on LinkedIn and what are the basic features
• How I made an all star LinkedIn profile and how you can too
• Getting the perfect LinkedIn profile picture. You will not believe which one I use
• How to make a powerful LinkedIn profile summary optimized for SEO
• Using media in the summary section of your LinkedIn profile
• Strategies for adding connections on LinkedIn
• A powerful strategy using LinkedIn posts to get people reading your blog
• If you want people to read your blog, start blogging on LinkedIn
• LinkedIn messaging for connections, relationships, and leads.
• LinkedIn groups are where you do expand your network on LinkedIn
• LinkedIn Pulse has your news and is where you can get your organic traffic
• How to search for jobs and find better jobs to apply to on LinkedIn jobs
• LinkedIn premium accounts explained.
• Pinterest
• The Pinterest homepage and thank you for learning about Pinterest with me!
• How to make a pin on Pinterest
• Pinterest profile overview with boards
• Pinterest demographics explained for 2015. Pinterest is mostly US young adult and mid aged women
• How most organic engagement on Pinterest happens through pinning out of the newsfeed
• Pinning onto a board in Pinterest is like putting a note in your scrapbook
• How you can interact with pins on Pinterest, like Pins, and share Pins on Facebook
• How to add followers and get followers on Pinterest by adding friends
• Pinterest boards! How to make a board and make a pin to it.
• Pinterest boards explained in depth with examples of following just one board
• Where notifications are on Pinterest and how you can see who is following you
• Pinterest business account. How to join as a business or convert your personal account.
• Pinterest analytics available for businesses show you impressions and audience!
• Instagram
• How I got 500 new followers on instagram easy!
• How I failed my way into success with social media marketing!
• How I failed my way to success with social media marketing
• What am I doing on social media now Where am I spending my time and ad budget
• I Failed to Promote My Own Website on Social Media so I Offered to Help Others!
• Was my first profitable website a success or failure with Facebook marketing?
• Twitter SEO victory and account suspension.
• My first painful failure on YouTube with a copyright notice strike penalty.
• Who gets their LinkedIn account suspended? I did at least make one sale.
• Two mentions nationwide in business journals for ruining a social media contest.