If you want to learn how to promote an event on Facebook, you might love this course! Take this course to see my system for creating and promoting a new event I make on Facebook which results in hundreds of people attending!
When you finish this course in a few hours, you will have the opportunity to avoid the mistakes I made promoting events on Facebook and feel confident you know what to do in making your own event on Facebook!
How did I gain the experience to teach this course?
I promoted my own Facebook events and a world tour for a client. My first two Facebook events were complete disasters. I spent a lot of time, money, and energy creating and advertising events that NO ONE CAME TO!
These failures motivated me to keep trying new strategies which finally resulted in a successful event that launched my career in teaching online. You are here now because of the first successful Facebook event I did which showed me what I could do that the world would appreciate most.
My successful Facebook event led me to promoting a world tour for a client in cities across the USA. The experience from this gave me the tools to make a course for you that I hope is simple, effective, and fun!
Thank you very much for reading this and I hope to answer any questions you have in the course soon!
1. Welcome to Facebook Event Promotion from Start to Finish!
- Use this course to take one step at a time with me promoting your Facebook event
- What experience do I have with events on Facebook?
2. Facebook Event Basics
- What is an event on Facebook?
- Where do you find events on Facebook?
- Who can create events on Facebook?
- Planning an event that I am excited about.
3. Creating the Facebook event with a strong foundation quickly.
- How to create an event on a Facebook page.
- What’s holding you back from going forward with your event?
- Setting a start and end time for the event
- Picking an image that has no text quickly for the event.
- Focusing everyone at one destination.
- Writing a description that appeals exactly to the person guaranteed to attend.
- Free events usually are much easier than paid events. Creative pricing strategy.
- Publishing the event once everything is in place.
4. Promoting the Facebook event is where most of the work is required
- Making a great event is all about promotion.
- Getting the very first person to join is the most important step to start.
- Making sure 3 people that are most important to attend are coming.
- Inviting friends on Facebook should happen AFTER a personal message.
- When you create the event, it is shared right away on the Facebook page.
- Every post after the initial one should help explain more about the event.
- Sharing the event in related groups helps get more organic reach.
- Even while creating lectures, the message to friends worked to get another join.
- Facebook invites are so often ignored it can take persistence to get acceptance.
- Bigger is not always better. An event with too many people can be a disaster.
- If no one is responding, now is a great time to change the event or try another.
5. Advertising the Facebook event is where you can reach full potential!
- Are you ready to use Facebook advertising for your event?
- Making the first ad for the event in the Facebook ads manager.
- Using the power editor to quickly split test different ad creatives.
- Copying ad sets with the Facebook ads power editor to split test audiences.
6. Reviewing the first week of promotions results and optimizing the Facebook ads
- Reviewing the initial promotional efforts
- Optimizing the Facebook event ads to get more joins for a lower cost.
- Pausing ads that are ineffective and limiting the campaign spend.
7. Getting everyone excited the day before the event!
- Posting a poll to understand what people plan on doing.
- Every comment and response is very valuable the day before.
- Making a post to get people excited about the event and remind those forgetting.
8. Making the day of the event into an honest effort rather than failure or success
- Converting comments into informed people that show up
- The day of the event is a great time for balance
- Replacing the idea of success or failure with honesty and effort
9. Reviewing the event the day after and planning for what next?
- How did my Facebook event go?
- Every piece of feedback is useful good and bad!
- What next? Finding what you love to do and doing it daily is the opportunity!
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