Email Marketing with MailChimp, LeadPages, and WordPress!

Duration: 4.15 hours

Course curriculum

  • 1

    How is this course designed to be useful for you?


    • Welcome to the email marketing course!


    • What is exciting that you can do with using course?


    • What am I doing a year later with my email marketing?


    • Having users create an account makes getting an email much easier!

    • A fast website makes email signups a LOT easier!

    • Facebook ads with a video to an account sign up make easy list building

  • 2

    May 2016 introduction and first steps.


    • What have I done with my own email marketing? $100,000+ earned via Udemy.

    • The most important part of effective email marketing is delivering value.

    • What mistakes have I made with email marketing? A lot!

    • Surprise! The WEBSITE is the most critical component of great email marketing.

    • Before collecting emails, I chose a service provider that meets my needs.

    • To effectively collect emails, I need help testing different forms and pages.

  • 3

    Website basics for branding and building trust.


    • What do you get in the website basics section?

    • For my domain name, I use my name because that stays the same.

  • 4



    • WordPress is the content management system I use to create my website.

    • 3 hosting providers that work great with WordPress for a low cost.

    • The majority of the work comes from making blog posts worth reading.

    • For my WordPress theme I picked one I liked from another website.

    • Starting by making signup forms on my WordPress website.

    • One more reason to have a great website- what do I usually do on a landing page?

  • 5

    MailChimp is the first email marketing service provider I used.


    • I am making my new list with MailChimp because that is how I made my last one.

    • MailChimp cost- free for under 2,000 subscribers!

    • Which MailChimp plan I am using?

    • Read the TOS before sending an email or get your account suspended.

    • Campaigns in MailChimp are emails I have sent.

    • Templates are the outlines I can use to send emails.

    • Lists are collections of email addresses I can send emails to.

    • Reports are where I see the results of my campaigns to lists.

    • Automation is where I can setup emails to be sent automatically.

    • API keys allow me to integrate with WordPress, LeadPages, etc.

    • How to add users to my MailChimp account to help with sending emails.

  • 6

    Sending Emails


    • How to create a new email list in MailChimp.

    • How to edit the text on the opt in email.

    • How to set the double opt in welcome offer page.

    • Using a page on my WordPress website to provide the offer redemption.

    • Forget about making the page ultra secret and handle problems as they come up.

    • Making the free offer in the same format as future offers.

    • Adding a Facebook conversion tracking pixel to my page.

    • Setting up conversion tracking with Google AdWords and “all converters.”

    • Using affiliate links with claiming the free offer.

    • Explaining what to expect next as a subscriber.

  • 7

    LeadPages is how I used to build landing pages before having a great WordPress website.


    • Examples of squeeze pages, capture pages, and registration pages in LeadPages.

    • LeadPages makes trial and error simple for building better email capture pages.

    • How I choose a template to get started with making a new landing page.

    • A simple test to make sure everything is working before continuing!

    • Power User Tips! Know what you need beforehand and test as soon as possible!

    • LeadPages pricing options.

    • Introduction to customizing templates and saving a landing page.

    • Managing integrations in Leadpages by connecting with an email provider.

    • Setting the thank you page as the conversion goal page in LeadPages.

    • Setting up a thank you page for double opt in.

    • An overview of my entire email system with ideas on what I need to create.

    • Building a landing page with another free offer for the email list.

  • 8

    Email templates, sending the first message, and reporting.


    • Live tutorial! Creating an email template to get opens and clicks to my website.

    • Review and preview of my simple email template.

    • Sending my first email to my new list using my template.

    • Understanding and reporting the results of my first email.

  • 9

    Google AdWords for Remarketing


    • Google AdWords is #1 for keeping users coming back

    • Thank you for finishing my email marketing class! What next?

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